You act as if "everyone else" sees results from FB ads. They don't. Most ads target a specific outcome: You buy a product, create an account, joining a mailing

You act as if "everyone else" sees results from FB ads. They don't. Most ads target a specific outcome: You buy a product, create an account, joining a mailing list, etc. Even the most technically incompetent advertisers establishes these fundamental metrics such that they can say "I spent $1,000,000 on Facebook ads and only got ten signups. I spent $1,000,000 on iAds ads and got ten million signups." That sort of thing.