Back when I was in this industry, generally speaking you would have a graylist of your own IPs that would be ignored by the ad metric system. Ad networks tend

Back when I was in this industry, generally speaking you would have a graylist of your own IPs that would be ignored by the ad metric system. Ad networks tend to be very serious about anything measurable - it's easy to lie and once you've lied about one thing, no matter how small, what else have you lied about and to what magnitude?