It doesn't have to be as tiny as in the article, but more just a small, bootstrapped company with a good niche to serve. These sorts of company should be very c

It doesn't have to be as tiny as in the article, but more just a small, bootstrapped company with a good niche to serve. These sorts of company should be very common and jobs at them should be plentiful (due to number of shops, even though each would be small), yet they are nearly impossible to find. I bet they have an equally poor time of finding people. Seems like an under served market.