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One POSSIBLE explanation for what Facebook would use anonymous bots for: verifying the advertisement goes where the advertiser said it would go. Facebook has p
by jotto 14y ago
One POSSIBLE explanation for what Facebook would use anonymous bots for: verifying the advertisement goes where the advertiser said it would go.
Facebook has problems with fraudulent or confusing advertisements. for example, iPad's being advertised for $2, but the user clicking the ad is sent to a penny auction site that bills you $100 when you sign up.... so that domain ends up getting banned, but those advertisers/spammers either create a new domain or they use a redirecting domain that redirects to a non fraudulent domain when they see an Facebook IP (in theory, the Facebook IP would mean it's an intern or Facebook bot checking the URL).
Here's an example of the penny auction crap http://www.fastcompany.com/1771099/facebook-spam-ads-damage-dealzon-brand http://www.fastcompany.com/1771099/facebook-spam-ads-damage-...
and an example of manipulating the landing page URL with a redirect http://www.larrylim.net/seo-online-marketing/facebook-ads-promote-scam/188/ http://www.larrylim.net/seo-online-marketing/facebook-ads-pr...
so maybe it's Facebook's engineers trying to verify the ads are going to the place they're intended to go, but they are obviously incorrectly counting them as billable clicks
- deleted 14y ago[deleted]
- tectonic 14y agoTrue, but they shouldn't be charging for those verification checks.
- freshhawk 14y agoSo you think that a facebook ad checking bot is taking up 80% of the clicks? I know facebook doesn't have the best reputation for careful engineering but that's quite a stretch.
- 7952 14y agoWell why not? It is really more expensive to run such a bot at 80% rather than say 5%.
- pcarmichael 14y agoIf it was coming from Facebook, I would expect not to be charged for the clicks.
- debacle 14y agoBack when I was in this industry, generally speaking you would have a graylist of your own IPs that would be ignored by the ad metric system. Ad networks tend to be very serious about anything measurable - it's easy to lie and once you've lied about one thing, no matter how small, what else have you lied about and to what magnitude?