4 ms·
Yes but only in certain US demographics. Most of these bots are ad scrapers/landing page scrapers run by people gathering and stealing the ads/landing pages of
by nekitamo 14y ago
Yes but only in certain US demographics. Most of these bots are ad scrapers/landing page scrapers run by people gathering and stealing the ads/landing pages of their competition. Facebook has known about the problem for a while (years), and have gone so far as to ban some accounts that the scrapers were running out of, but lately it seems the scrapers have been given free reign.
This is not a case of Facebook using bots to deliberately drive up ad spending. It's merely scummy internet marketers at work, with Facebook failing to detect and prevent them. The phenomenon is mostly present in the US 18-30 male demographic (where all the dating ads are, and where creatives can make or break you).