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Take this with a grain of salt. The "company" has 400 likes. Not exactly GM leaving Facebook (and then quietly returning to Facebook).

vegardx 14y ago
They are talking about ads, not "likes".
- muyuu 14y ago
  I think he didn't imply that. Obviously a company with 400 likes is not a big player in the Facebook ad space, it was just a measure of popularity. Obviously the news here is not the loss of business for Facebook, but the fact that a click scam was taking place (if true).
  - vegardx 14y ago
    Because they are not related. You can use them just as you would with Google Adsense. Obviously you can get a lot of free advertisement and edorsement with having people "like" you on Facebook, but that is beside of the point. And the click scam, if true, will take away the only way for Facebook to monetize the product. Marketers are not stupid, things like this spread like wildfire.
crazygringo 14y ago
I don't see what their number of likes has to do with bots clicking on their ads. If true, Facebook should really have anti-fraud measures in place for this kind of thing already, and if they don't, the size of the company in question has no relevance to that.
- timaelliott 14y ago
  Facebook is relatively new to the advertising game and probably doesn't have the sort of experience that Google, MSN and Yahoo have in dealing with the immense amount of click fraud out there. Worked 3 years in online advertising, dealing with billions of impressions and millions of clicks daily. 80% fraud rate isn't unsurprising, probably is actually higher. Most mature ad networks can easily filter and reject a substantial portion of the fraud, or at least not bill the client for it.
- kstenerud 14y ago
  timaelliott, I can't respond to your comment so I'm responding to its parent. Your account has been hellbanned as of 9 days ago here: http://news.ycombinator.com/item?id=4272758 http://news.ycombinator.com/item?id=4272758
JonnieCache 14y ago
The huge market represented by the "long tail" of small companies is the reason FB is valued so highly. It is (supposedly) much bigger than the GMs of the world.
spaghetti 14y ago
Would be nice to see some actual numbers. If "80% of clicks" is only eight clicks then the OP's post doesn't carry much weight.

vegardx 14y ago

They are talking about ads, not "likes".

muyuu 14y ago
I think he didn't imply that. Obviously a company with 400 likes is not a big player in the Facebook ad space, it was just a measure of popularity. Obviously the news here is not the loss of business for Facebook, but the fact that a click scam was taking place (if true).
- vegardx 14y ago
  Because they are not related. You can use them just as you would with Google Adsense. Obviously you can get a lot of free advertisement and edorsement with having people "like" you on Facebook, but that is beside of the point. And the click scam, if true, will take away the only way for Facebook to monetize the product. Marketers are not stupid, things like this spread like wildfire.

crazygringo 14y ago

I don't see what their number of likes has to do with bots clicking on their ads. If true, Facebook should really have anti-fraud measures in place for this kind of thing already, and if they don't, the size of the company in question has no relevance to that.

timaelliott 14y ago
Facebook is relatively new to the advertising game and probably doesn't have the sort of experience that Google, MSN and Yahoo have in dealing with the immense amount of click fraud out there. Worked 3 years in online advertising, dealing with billions of impressions and millions of clicks daily. 80% fraud rate isn't unsurprising, probably is actually higher. Most mature ad networks can easily filter and reject a substantial portion of the fraud, or at least not bill the client for it.
kstenerud 14y ago
timaelliott, I can't respond to your comment so I'm responding to its parent. Your account has been hellbanned as of 9 days ago here: http://news.ycombinator.com/item?id=4272758 http://news.ycombinator.com/item?id=4272758

JonnieCache 14y ago

The huge market represented by the "long tail" of small companies is the reason FB is valued so highly. It is (supposedly) much bigger than the GMs of the world.

spaghetti 14y ago

Would be nice to see some actual numbers. If "80% of clicks" is only eight clicks then the OP's post doesn't carry much weight.