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Has anyone else analyzed their referrals and also seen a significant proportion of bots?
by patrickmclaren 14y ago
Has anyone else analyzed their referrals and also seen a significant proportion of bots?
- alanfang 14y agoI've run a significant amount of traffic with Facebook Ads and never saw click fraud anywhere close to these kinds of numbers. By estimates it was somewhere between 3-5%, which is pretty typical across major ad networks. It's also worth noting that Facebook has given refunds for click fraud in the past. That is if you can actually get a hold of someone in support who will talk to you, which isn't easy.
- nekitamo 14y agoYes but only in certain US demographics. Most of these bots are ad scrapers/landing page scrapers run by people gathering and stealing the ads/landing pages of their competition. Facebook has known about the problem for a while (years), and have gone so far as to ban some accounts that the scrapers were running out of, but lately it seems the scrapers have been given free reign. This is not a case of Facebook using bots to deliberately drive up ad spending. It's merely scummy internet marketers at work, with Facebook failing to detect and prevent them. The phenomenon is mostly present in the US 18-30 male demographic (where all the dating ads are, and where creatives can make or break you).