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Here I am, 45 yo, launching another product, trying to make some money
- throwaway529 2y agoReading this, I was reminded of a book with some marketing basics. When there's a lot of other products similar to your own, you don't have a lot of independent pricing power. Price elasticity of demand is elastic with lots of substitutes. Then for the 4Ps - Product, Price, Promotion, Place. To make something successful, at least one of these needs to be really compelling and none of them a blocker. The book's called Marketing Management and, I feel, well worth a flick through for any maker that wants revenue. Link: https://www.amazon.com/Marketing-Management-Global-Philip-Kotler/dp/1292404817 https://www.amazon.com/Marketing-Management-Global-Philip-Ko...
- taylodl 2y agoCurious - how do you launch your products? How are you handling marketing? What's your source of revenue?
- leonagano 2y agoNormally Product Hunt, here on Hacker News, Reddit, Twitter. Sometimes I publish to some specific directories. Marketing-wise, I'm not doing anything apart from launching more side-projects related to the main ones. What would you suggest me to do? I've tried a bit of ads in the past. I'm more into products, so, not easy for me to know what to do without spending money. My revenue comes mainly from AnyToSpeech, which is tiny but allows me to test and launch new products.