To most people "free" = I don't have to pay anything. Nothing is at zero cost really ... if you have to click a link to download something that "costs" you you

To most people "free" = I don't have to pay anything. Nothing is at zero cost really ... if you have to click a link to download something that "costs" you your time, which is inherently worth something. I think in this context "free" isn't deceptive at all.