https://www.phoenixcg.com/wp-content/uploads/2018/07/Cisco-Systems-Leveraging.pdf https://www.phoenixcg.com/wp-content/uploads/2018/07/Cisco-S... > Building a

https://www.phoenixcg.com/wp-content/uploads/2018/07/Cisco-Systems-Leveraging.pdf https://www.phoenixcg.com/wp-content/uploads/2018/07/Cisco-S... > Building a partner culture within an organization as large and complex as Cisco is not a simple task. Initially Strategic Alliances had to justify solution selling with partners to gain strong mindshare with the sales force. But the tides are beginning to change. Direct sales now ask how to lead with a partner solution. https://www.gsb.stanford.edu/faculty-research/case-studies/cisco-systems-novel-approach-structuring-entrepreneurial-ventures https://www.gsb.stanford.edu/faculty-research/case-studies/c... > This business case study focuses on Cisco’s strategy of using acquisitions and alliances to gain access to world-class technologies and people... the spin-in model could be an effective way to address the challenges of raising funds, recruiting the right people and successfully executing with customers.