That's from the ad company's perspective. From the clients': > “We now see brands returning in quite significant numbers, because the easiest route is to just

That's from the ad company's perspective. From the clients': > “We now see brands returning in quite significant numbers, because the easiest route is to just spend a minimum viable amount on the platform,” said Ebiquity’s Schreurs. “Not because they want to advertise there and run their ads adjacent to the content on X, but because they are afraid of legal and political ramifications of not doing so.”