An interesting sidebar (not mentioned in the NYMag piece) is that the $88 million loss is due to a write down of $194.7 for About.com [1]. About.com reportedly

An interesting sidebar (not mentioned in the NYMag piece) is that the $88 million loss is due to a write down of $194.7 for About.com [1]. About.com reportedly took a heavy traffic hit from the Google Panda/Penguin update. [1] http://www.nytimes.com/2012/07/27/business/media/the-new-york-times-co-posts-a-loss.html http://www.nytimes.com/2012/07/27/business/media/the-new-yor...