This is expected. The "free" income from advertising goes down, many papers who only make a partial effort get in trouble, leaving more of the market free, and

This is expected. The "free" income from advertising goes down, many papers who only make a partial effort get in trouble, leaving more of the market free, and then the best papers who do have real value and produce real value conquer that market. That's because people are willing to pay for their paper if only they can choose theirs from a smaller set of quality papers rather than from a gazillion advertisement-funded attempts at journalism.