I'm assuming you want to MVP this sucker, get it up and test it as quick as possible. I'll also approach this from a "tools you need" to build it as I'll assume

I'm assuming you want to MVP this sucker, get it up and test it as quick as possible. I'll also approach this from a "tools you need" to build it as I'll assume you've thought through the marketing aspect. If that's the case, there is no reason you need to hire a developer to build this. If you want to MVP this and just test something, you can throw up a landing page with Premise 2.0 software from copyblogger. I've written a tutorial on this here - http://socialmouths.com/blog/2012/04/17/premise-2-0/ http://socialmouths.com/blog/2012/04/17/premise-2-0/ . It's almost offensively simple to do and you should be able to have a decent opt-in page up and running in 20 minutes. If you're looking to collect emails, I would integrate it with MailChimp (Aweber is better, but MailChimp is free for your first 2000 contacts). As for marketing, we'd have to know more about what you're interested in selling eventually to these customers as your incentives for getting them to sign up will vary based on wherever their interest should be targeted. Hope that helps.