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My favorite success story of marketing towards the under-served gender is Dyson. Before Dyson vacuums were marketed to women exclusively. If you suggested mark
by nostromo 14y ago
My favorite success story of marketing towards the under-served gender is Dyson.
Before Dyson vacuums were marketed to women exclusively. If you suggested marketing a vacuum to men before Dyson, you'd be laughed out of the boardroom. Dyson threw that all out the window and entered the market with a vacuum that actually looks like a sci-fi weapon, and to great success.
- alanh 14y agoSays the guy with a username of the ship in the sci-fi movie Alien! (Just observing a humorous juxtaposition.) Anyway, your point is noted. One of my favorite tweets ever was one by Amy Jane Gruber, to the effect of: Boys say “If we get a dog, I’ll clean up after it,” and men say, “If we get a Dyson, I’ll vacuum!”