I'm not a woman, but I agree this is a great strategy to consider. I think one of the reasons that both Pinterest and Instagram caught so many of the startup &

I'm not a woman, but I agree this is a great strategy to consider. I think one of the reasons that both Pinterest and Instagram caught so many of the startup & wantrepreneur crowd off-guard was that their success, to a large extent, came from a predominantly female user base, and typically feminine interests. Google, for all it's strengths, is mostly run by intelligent but geeky male nerds. Same for Microsoft, Amazon, Apple, etc. I don't think a "pink strategy" alone will save Yahoo -- I do think they need to import more of the cultural strengths of Google, Apple and Facebook -- but it can be a competitive advantage. There's one potential negative to the "pink" strategy, however. Regardless of how some might like it to be, the overwhelming majority of hackers do seem to be male. If you evolve your company to be female oriented in their product suite, you may make the company less attractive when recruiting and retaining male hackers. And ultimately having talent on staff is the bottleneck. But there may be a way to pursue a balanced path which gives the advantages of a pink strategy while not being too bitten by the negative, so you come out ahead. I also wish they'd drop the "!". Just "Yahoo". Much cleaner.