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While this post is very informative, it has the potential to be quite dangerous. This type of marketing is like gasoline - it can take a small fire and make it
by johnrob 14y ago
While this post is very informative, it has the potential to be quite dangerous. This type of marketing is like gasoline - it can take a small fire and make it huge. You almost want to conclude that 99% of the fire was due to the gasoline, but that isn't the case. Most of the critical work is getting the initial fire. Once it starts burning, you 'earn' the ability to add gasoline and see a big effect.
Long story short - don't try to growth hack until your product is ready. Every shining example of engineered marketing begins with a product that already had engaged users.