It wasn't marketing fluff at the beginning. Young Google was a uniquely ethical organization. I think the problem has been how you sustain that culture. That's

It wasn't marketing fluff at the beginning. Young Google was a uniquely ethical organization. I think the problem has been how you sustain that culture. That's a deep problem. Checks-and-balances are hard, and Google had none. Ergo, it went from good to evil.