This wasn't journalism; it was an address written for a personally invested audience. And even most journalism, as most writing, is written with mind with to so

This wasn't journalism; it was an address written for a personally invested audience. And even most journalism, as most writing, is written with mind with to some specific vision of its audience. That you happened to come across it is just a coincidence. What you choose to do with it is up to you, and as someone who wasn't already aware of FFmpegKit and therefore not among the addressees, presumably of no particular bearing to the author.