Is it just me or are many AI projects hijacking names of existing tech for the seo? If I were to google cake in the future I’d like to find https://www.bufferbl

Is it just me or are many AI projects hijacking names of existing tech for the seo? If I were to google cake in the future I’d like to find https://www.bufferbloat.net/projects/codel/wiki/Cake/ https://www.bufferbloat.net/projects/codel/wiki/Cake/ and not this. They also put in the human effort to make it an acronym.