3 ms·
Rage is the fuel of the internet, but it’s fundamentally useless when it comes to seeking truth. Social media platforms are engineered to maximize engagement, a
by normalaccess 2y ago
Rage is the fuel of the internet, but it’s fundamentally useless when it comes to seeking truth. Social media platforms are engineered to maximize engagement, and the most engaging emotion is anger. This isn’t accidental—outrage drives clicks, shares, and ad revenue. The internet has long been called a “hate machine,” and there’s plenty of truth to that.
This creates an environment where misinformation and emotional appeals spread faster than facts. When discussing complex, non-trivial topics, logic and reason are the only tools that can cut through the noise. But in a system designed to reward outrage, those tools are often drowned out.
I highly recommend Sam Vaknin's talk about Social Media toxicity.
Sources:
Outrage is the most profitable emotion
https://www.cityam.com/outrage-most-profitable-emotion-so-advertisers-trying-make/ https://www.cityam.com/outrage-most-profitable-emotion-so-ad...
Sam Vaknin: The TRUE Toxicity of Social Media Revealed - Interview by Richard Grannon
https://www.youtube.com/watch?v=o58mFU004hg https://www.youtube.com/watch?v=o58mFU004hg