I think this is a case where someone is trying to come up with technical solutions for a perception problem. Jumping back to the Harry's Chips example, why do c

I think this is a case where someone is trying to come up with technical solutions for a perception problem. Jumping back to the Harry's Chips example, why do consumers have such negative views of URLs like this: harrys-chips-of-york.com harrys.yorkbusinesses.com harrys.chipshops.com harryschips.info DNS (as it stands) is a perfect system, but {short name/no dashes or numbers}.com is unsustainable. As soon as people start looking at subdomains/atypical tlds as being just as valuable, the problem will right itself.