Domain names are just nameplate, people keep forgetting that. Utility lies with search engines. What would really solve end user usablity problem is improving s

Domain names are just nameplate, people keep forgetting that. Utility lies with search engines. What would really solve end user usablity problem is improving search - and companies improving their standing not through interrupt marketing but via inbound marketing. This name-issue is moot point, because if service is large, useful and popular people will remember it or will easily find it via google. Use bookmarks and what not. Sure it is somewhat important in the startup market if you company depends of VC funds. Business card based advertising of your brand is tenuous at best... my 2c