In what way doesn't it "make sense"? If supporting such a company (and, thus, owner/CEO/figurehead) makes you feel bad, why should you do it? Perhaps it doesn'

In what way doesn't it "make sense"? If supporting such a company (and, thus, owner/CEO/figurehead) makes you feel bad, why should you do it? Perhaps it doesn't make financial sense, assuming the boycotted product is truly the best but that is not the only dimensions humans operate in, right?