Somehow no one mentioned what I've run into a lot with green initiatives: they're treated like public goods (http://en.wikipedia.org/wiki/Public_good http://en.

Somehow no one mentioned what I've run into a lot with green initiatives: they're treated like public goods (http://en.wikipedia.org/wiki/Public_good http://en.wikipedia.org/wiki/Public_good). i.e. "It's nice to know that someone else can solve that problem so easily and I benefit directly regardless."