From what I understand, and there's some extrapolation so I may very well be wrong, the difference here is that rather than basing targeting on identification c

From what I understand, and there's some extrapolation so I may very well be wrong, the difference here is that rather than basing targeting on identification cookies and Google Ad Id, they're now using stuff like fingerprinting and ip addresses to identify and cross reference people. I find it so extremely disingenuous to call that "privacy enhancing technology" and lay it heavy on the fact that it's less intrusive, when the difference is that instead of inserting a tracker in your browser they do the same tracking without the tracker, and in a less bypassable way.