I think this should be interpreted as "we have become so good at identifying users without the traditional tracking signals that we are confident if privacy-pre

I think this should be interpreted as "we have become so good at identifying users without the traditional tracking signals that we are confident if privacy-preserving protections kick the industry in the nuts, it would massively lower CPI/CPC for all actors ... except Google", and therefore be really helpful. So they will now do what they can to help anyone who claims "data like IP" needs strong privacy protections.