It's certainly not all that much of an Adobe killer in places where English isn't a first language. And where English is only a second language, the software is

It's certainly not all that much of an Adobe killer in places where English isn't a first language. And where English is only a second language, the software is the first thing that comes to mind, by far. "Those letters also have a different use in English" comes at a distant second. To second language English speakers (and perhaps even to first language speakers in some regions, but that's pure speculation on my side), that knowledge is more like odd trivia about the software than a hindrance to adaption.