I think the sunk cost into branding is the right take here; my 2¢. Gimp is still niche, and will never be used the same way people say Photoshop when referring

I think the sunk cost into branding is the right take here; my 2¢. Gimp is still niche, and will never be used the same way people say Photoshop when referring to any general photo editing. It will take quite a few more years of transient language and lots of success for that unrealistic outcome.