4 ms·

I sense Netflix worries about the algorithms used by aggregators like Apple TV. It seems like their strategy is mostly quantity over quality, way too much low-v

I sense Netflix worries about the algorithms used by aggregators like Apple TV. It seems like their strategy is mostly quantity over quality, way too much low-value one-season-and-done series to try to keep people hooked.

basisword 2y ago
I don't think there's any 'algorithm' at play with this integration that would concern them. When using Apple TV the search bar will search all the integrated services. So if you search for a movie it'll try and find it on one of the streaming apps you have installed before falling back on iTunes for rental/purchase. The Home Screen also shows the media you are currently watching or have queued to watch at some point. I think from Netflix perspective they want you to go into their app so they can try and keep you there. If they enable this integration suddenly you're launching Netflix content from the Home Screen and you may instead choose in your watchlist that's on another service. As a user, I basically stopped using Netflix because of it. The Apple TV app and integration with services is killer.
- lotsofpulp 2y ago
  >As a user, I basically stopped using Netflix because of it. The Apple TV app and integration with services is killer. I won’t pay for Netflix solely because of this issue. Netflix has probably bet correctly that customers like me are negligible, though.
  - init2null 2y ago
    But it sure makes it easier to forget about. If someone never watches Netflix, will they keep paying for it? They're missing out on an opportunity to prove value.
- conductr 2y ago
  I’ve found opposite to be true. Several instances where I was shown only paid rentals via Apple search result but then found I had it available for free on one of my existing subscriptions. I basically lost trust in Apple search results and stopped using it.
  - basisword 2y ago
    Was that streaming service integrated with Apple TV? As the Netflix case shows you not only need the app, but it needs to integrate with the TV app to show in the search results.
    - conductr 2y ago
      The fact I am unaware of integration status of each app also renders the feature rather useless
  - madeofpalk 2y ago
    Not sure whether its naivete or not, but considering how poorly Apple does at things like search, I'm much more inclined to believe this is just incompetence.

basisword 2y ago

I don't think there's any 'algorithm' at play with this integration that would concern them. When using Apple TV the search bar will search all the integrated services. So if you search for a movie it'll try and find it on one of the streaming apps you have installed before falling back on iTunes for rental/purchase. The Home Screen also shows the media you are currently watching or have queued to watch at some point. I think from Netflix perspective they want you to go into their app so they can try and keep you there. If they enable this integration suddenly you're launching Netflix content from the Home Screen and you may instead choose in your watchlist that's on another service. As a user, I basically stopped using Netflix because of it. The Apple TV app and integration with services is killer.

lotsofpulp 2y ago
>As a user, I basically stopped using Netflix because of it. The Apple TV app and integration with services is killer. I won’t pay for Netflix solely because of this issue. Netflix has probably bet correctly that customers like me are negligible, though.
- init2null 2y ago
  But it sure makes it easier to forget about. If someone never watches Netflix, will they keep paying for it? They're missing out on an opportunity to prove value.
conductr 2y ago
I’ve found opposite to be true. Several instances where I was shown only paid rentals via Apple search result but then found I had it available for free on one of my existing subscriptions. I basically lost trust in Apple search results and stopped using it.
- basisword 2y ago
  Was that streaming service integrated with Apple TV? As the Netflix case shows you not only need the app, but it needs to integrate with the TV app to show in the search results.
  - conductr 2y ago
    The fact I am unaware of integration status of each app also renders the feature rather useless
- madeofpalk 2y ago
  Not sure whether its naivete or not, but considering how poorly Apple does at things like search, I'm much more inclined to believe this is just incompetence.