This is a great explanation. Thank you. Another aspect which the author touched on but which you didn't mention is that YouTube is optimized for people who wat

This is a great explanation. Thank you. Another aspect which the author touched on but which you didn't mention is that YouTube is optimized for people who watch a lot of YouTube. Both technically and culturally it's set up to work well if you fit in with that world, rather than if you just see it as a platform to plug something else on. One example is the fact that her subscriber count grew so slowly. If course: people who are just on YouTube to watch a particular video linked from somewhere else do not like, comment or subscribe, without which building virality is incredibly hard. And people who are on YouTube all the time will not like the aesthetic, will not care about the book, substack, or Instagram content, will not include you in YouTube discourse which makes celebrities. Similarly, other social media will penalise stuff that links outside their network to YouTube video content, as mentioned by the author. Your followership there will be effectively neutralised if you try to use it to build success on another platform.