Then, when the announcement of the name change is on the HN frontpage, tens of HNers will post their anger "the name was already well-known, this is a marketing

Then, when the announcement of the name change is on the HN frontpage, tens of HNers will post their anger "the name was already well-known, this is a marketing disaster!! They should know better!" Damned if you do, damned if you don't.