I think you can pretty much replace “channel” for “company” in all of this. It’s a common failing of those coming from bigger companies to completely underesti

I think you can pretty much replace “channel” for “company” in all of this. It’s a common failing of those coming from bigger companies to completely underestimate what it takes and how lean you have to be to launch a new company. The result is things like Quibi where a bunch of big execs think they can just hit product market fit and have revenue immediately.