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The mistake was for the expenses to be so high. It's because she previously worked at corporate channels that had those positions so she hired for those roles w
by gkanai 2y ago
The mistake was for the expenses to be so high. It's because she previously worked at corporate channels that had those positions so she hired for those roles without understanding that a new channel in a crowded segment (cooking) will take many years to build an audience.
If she had done more of the work herself, it may have meant longer time between each video but more potential for the channel to be profitable.
Profitable channels, and there's not that many of them, usually take many years to get to profitability- or some semblance of being able to live off YT. Without that patience and keeping costs down while income is low, is a recipe for an unprofitable channel.
- brudgers 2y agoMy longer-term goal was to sell a cooking show, or get cast on an existing production. To me, that explains the psychology.
- DoesntMatter22 2y agoYeah. I don't think she understands how it works at all. People watch YouTube for the people generally. You can't just sell your channel if you are well liked (generally)
- DidYaWipe 2y ago"People watch YouTube for the people generally. You can't just sell your channel if you are well liked (generally)" Those are contradictory.
- DoesntMatter22 2y agoNot at all. If you are going to sell your channel then typically you won't be on it anymore, so the people who were watching to see you specifically won't be there anymore.
- DidYaWipe 2y agoThe phrase "sell your channel" in this context can be (and was, in my and the other commenter's case) taken to mean "sell yourself, promote your channel, or sell your product." Not to actually turn your channel over to someone else. In that interpretation, the two statements are contradictory and puzzling.
- brudgers 2y agoHN guidelines suggest writing comments based on the most charitable interpretation. But yes, honest mistakes can happen.
- DidYaWipe 2y agoI would never have thought he meant "actually place a YouTube channel up for sale." This wasn't a choice of being "charitable" or not; it was reading the comment and being perplexed by its contradictions.
- dreghgh 2y agoYou don't understand what "sell a cooking show" means. She was hoping to have a show, featuring her and based on her YouTube videos, bought by a major tv company. They would pay her to produce and star in a show for their platform.
- Ekaros 2y agoHow many people have made this transition? From youtube influencer to tv personality. I don't follow that stuff so would like idea how realistic it was in first place.
- brudgers 2y agoBecoming a TV personality is not a statistically realistic plan. Going from Youtube to a TV personality is lower probability because there are other ways to become a TV personality...only a subset of people become TV personalities will be Youtubers.
- ramraj07 2y agoThe main point is, it doesn't really matter if your content is technically good, it has to be genuinely entertaining. Every successful food tuber I can recollect has a very interesting character; they're often genuinely funny. Or they have found a gimmick in how they present their content. Or they have found some topics that can discuss while cooking that keeps the viewers hooked. Basic technical competency in the video is tablestakes but most of that can be achieved with some minimal initial investment and gruntwork. But after that it's your charisma that makes you succeed. If you have none then that's on you.
- grandempire 2y ago> it has to be genuinely entertaining. There is a lot of bad content on YouTube that’s very successful. I think it’s more about getting into people’s daily routine and occupying mindshare, than having explosions every few seconds like Mr beast.
- danpalmer 2y agoI think you can pretty much replace “channel” for “company” in all of this. It’s a common failing of those coming from bigger companies to completely underestimate what it takes and how lean you have to be to launch a new company. The result is things like Quibi where a bunch of big execs think they can just hit product market fit and have revenue immediately.