The VAT is a consumption tax, not a production tax. It's totally agnostic to where the production happened. If you want to sell something to a EU-based consumer

The VAT is a consumption tax, not a production tax. It's totally agnostic to where the production happened. If you want to sell something to a EU-based consumer, that money has to be paid no matter where you're from. What could be more fair than that? Again: the difference is coming purely from the US government choosing to tax a US company. Just why is that a problem that should be solved by the EU?