"story" is used more abstractly then that. Literary storytelling is one thing, but we also function in daily life by taking in raw information and then distill

"story" is used more abstractly then that. Literary storytelling is one thing, but we also function in daily life by taking in raw information and then distilling it down to a simpler narrative, aka a story. Effective communication accounts for this and creates a narrative for you to latch onto. Creating a narrative, aka, story telling. It's ready to see the inspiration for the phrase, although yes the result is an overloaded term.