It also seems they got caught in the middle of the system integrator vs product company dilemma. To me fly's offering reads like a system integrator"s solution

It also seems they got caught in the middle of the system integrator vs product company dilemma. To me fly's offering reads like a system integrator"s solution. They assemble components produced mainly by 3rd parties into an offered solution. The business model of a system integrator thrives on doing the least innovation/custom work possible for providing the offering. You posotion yourself to take maximal advantage of investments and innovations driven by your 3rd party suppliers. You want to be squarely on their happy path. Instead this artcle reads like fly, with good intention, was trying to divert their tech suppliers offer stream into niche edge cases outside of maistream support. This can be a valid strategy for products very late into their maturity lifecycle where core innovation is stagnant, but for the current state of AI with extremely rapid innovation waves coarsing through the market, that strategy is doomed to fail.