You sound much better informed on the technical/plumbing details than I. Mainly I was trying to emphasize that the lock-in and high-switching cost from social n

You sound much better informed on the technical/plumbing details than I. Mainly I was trying to emphasize that the lock-in and high-switching cost from social networks comes from centralized control of the urls. If each content creator controlled their own domain, the discovery mechanism/feed could be separate.