If you press people on why they believe what they believe, you will often find that the axioms underlying their reasoning are slogans, trite phrases and hackney

If you press people on why they believe what they believe, you will often find that the axioms underlying their reasoning are slogans, trite phrases and hackneyed soundbites. But here's the catch: the memes, short texts, or short videos are spread through a complex machinery of interrelating parts with global reach. Explanations are plausible, wrong and very profitable in front of the right eyeballs.