And what percentage of the sales are the cheap phones vs the expensive ones? You seem to imply that people mostly buy the cheap phones. Perhaps Apple is simply

And what percentage of the sales are the cheap phones vs the expensive ones? You seem to imply that people mostly buy the cheap phones. Perhaps Apple is simply overpriced, ever thought of that? Prices for electronics are always falling, there is no law of nature that demands high end phones have to cost 800$.