Soft power is an undervalued thing that is hard to build. It's hard to quantify how much the US benefits from promoting (what was previously) its values in oth

Soft power is an undervalued thing that is hard to build. It's hard to quantify how much the US benefits from promoting (what was previously) its values in other countries. I bet its more than the $40m (or, to put it in perspective, 12 cents per citizen) that this list adds to.