Is anyone else annoyed by this thing? I go to an apple TV app and it wants to tell me what is on ... another service. No I wanted to look at YOUR content. O

Is anyone else annoyed by this thing? I go to an apple TV app and it wants to tell me what is on ... another service. No I wanted to look at YOUR content. Or I go to Amazon and same thing ... Then the apple tv (device) starts showing me options and I'm honestly confused to where any of it is coming from.