A lot of people are probably going to blow this out of proportion as Apple looking to buy Twitter and lock everyone out but here's what I think: Tim Cook knows

A lot of people are probably going to blow this out of proportion as Apple looking to buy Twitter and lock everyone out but here's what I think: Tim Cook knows a lot of his users use FB and Twitter as their primary e-communication channels and that that's where they spend a lot of their time and is the primary use of the mobile devices he sells them. Deals like this then have a single aim: to ensure the optimal consumer experience. Tim wants the Twitter app on iOS to be the best in breed. Not just today but in 5 years. When Twitter introduces a new feature, Tim wants that thing to be working smoothly on iOS on day 1. When Tim launches his search engine with iOS 7 or 8 he wants to have Twitter search built in. That costs money and as it turns out Apple has a metric crapton of it.