Who is "they". I'm not forcing anyone to download my game. But Apple refuses to allow any other market place ( in most of the world) , so unless I pay 100$ a y

Who is "they". I'm not forcing anyone to download my game. But Apple refuses to allow any other market place ( in most of the world) , so unless I pay 100$ a year no one gets to play it on an iPhone. It's not just the fee, it's the idea that Apple is the final decider of what anyone with an iPhone is allowed to run on devices they own. I sorta understand this argument with game consoles, since the vast vast majority of console homebrew is just enabling piracy. But that's not the case with a phone. I can't build a small app to learn and share it with my friends or teachers. I have to build something worthy of Apple, pay a 100$ annual fee and pray the Apple review team feels like being nice.