3 ms·
> There's a lot of pearl-clutching about social media, algorithms, and "data", but you'll find far more people in tech (including FAANG) who are actively workin
by hnbad 2y ago
> There's a lot of pearl-clutching about social media, algorithms, and "data", but you'll find far more people in tech (including FAANG) who are actively working on privacy technology, sustainable development and so on then you will find people caring about the environment by going into oil & gas, for example.
Sure, we don't need to talk about how certain Big Oil companies knew about the climate catastrophe before any scientists publicly talked about it, or how tobacco companies knew their product was an addictive drug while blatantly lying about it even in public hearings.
But it's ironic to mention FAANG given what the F is for if you recall that when the algorithmic timeline was first introduced by Facebook, the response from Facebook to criticism was literally that satisfaction went down but engagement went up. People directly felt that the algorithm made them more unhappy, more isolated and overall less satisfied but because it was more addictive, because it created more "engagement", Facebook doubled down on it.
Also "sustainable" stopped being a talking point when the tech industry became obsessed with LLMs. Microsoft made a big show of wanting to become "carbon neutral" (of course mostly using bogus carbon offset programs that don't actually do anything and carbon capture technologies that are net emission positive and will be for decades if not forever but still, at least they pretended) and then silently threw all of that away when it became more strategically important to pursue AI at any cost. Companies that previously desperately tried to sell messages of green washing and carbon neutrality now talk about building their own non-renewable power plants because of all the computational power they need to run their LLMs (not to mention how much more hardware needs to be produced and replaced for this - the same way the crypto bubble ate through graphics cards).
I think the pearl-clutching is justified considering that ethics and climate protection have now been folded into "woke" and there's a tidal wave in Western politics to dismantle civil rights and capture democratic systems for corporate interests that is using the "anti-woke" culture war to further its goals - the Trump government being the most obvious example. It's no longer in FAANG's financial interests to appear "green" or "privacy conscious", it's now in their interest to be "anti-woke" and that now means no longer having to care about these things and having freedom to crack down on any dissident voices within without fearing public backlash or "cancel culture".