4 ms·
This is... genius, or parody? I can't tell.
by disqard 2y ago
This is... genius, or parody? I can't tell.
- imp0cat 2y agohttps://news.ycombinator.com/item?id=32064324 https://news.ycombinator.com/item?id=32064324
- BoorishBears 2y agoThe same folks (Arnell Group) did a redesign for Tropicana. Tropicana lost 30 million dollars in sales and had to revert the change. They also spent 35 million on a campaign to advertise the redesign (also ran by the Arnell Group) https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/ https://www.thebrandingjournal.com/2015/05/what-to-learn-fro...
- deleted 2y ago[deleted]