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You just need to learn to embrace the Pepsi Universe: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-co
by BoorishBears 2y ago
You just need to learn to embrace the Pepsi Universe: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
(For newcomers with limited time, scroll to the last 2 pages)
- disqard 2y agoThis is... genius, or parody? I can't tell.
- imp0cat 2y agohttps://news.ycombinator.com/item?id=32064324 https://news.ycombinator.com/item?id=32064324
- BoorishBears 2y agoThe same folks (Arnell Group) did a redesign for Tropicana. Tropicana lost 30 million dollars in sales and had to revert the change. They also spent 35 million on a campaign to advertise the redesign (also ran by the Arnell Group) https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/ https://www.thebrandingjournal.com/2015/05/what-to-learn-fro...
- deleted 2y ago[deleted]
- crtez 2y agoIs it bad that I kind of find myself almost…respecting how ludicrous it is?
- dylan604 2y agoon no, it's definitely award nomination level for the effort/effect, and we all know it's just an honor to be nominated. i'm not sure if it's a "you really like me" level or not though