3 ms·

The least they could do is write up something as unhinged as that old Pepsi design strategy document. https://www.goldennumber.net/wp-content/uploads/pepsi-arn

• josephg 2y ago
  Thats amazing. Its in the uncanny valley where I can't tell if they're serious or if they're having a laugh. It immediately makes me think of the song "Redesign Your Logo" by Lemon Demon. Pure comedy.
  • roenxi 2y ago
    It recalls to mind Don Quixote. Is it madness or genius? In the case of great art; who can rightly say. It is clear they worked hard for their salary.
  • slater 2y ago
    (i think it was also released as a joke, then everyone took it seriously)
  • wormslayer666 2y ago
    That song is directly inspired by the Pepsi nonsense; the lyrics and backing video [1] have some direct quotes. Definitely the first thing that comes to mind each time a multi-billion company decides to change their logo and nobody likes it. [1]: https://www.youtube.com/watch?v=fu3ETgAvQrw https://www.youtube.com/watch?v=fu3ETgAvQrw
  • mkaic 2y ago
    "Redesign Your Logo" was actually directly inspired by this exact brand redesign document, so your instinct is well-founded! Here's a transcript of the official Spirit Phone commentary track where Neil mentions it: https://lemondemon.fandom.com/wiki/Spirit_Phone:_Commentary#Redesign_Your_Logo https://lemondemon.fandom.com/wiki/Spirit_Phone:_Commentary#...