I'm not sure how effective it is, but I have heard of the concept of "rage spending". buying a product with the intent to enrage social or political opponents.

I'm not sure how effective it is, but I have heard of the concept of "rage spending". buying a product with the intent to enrage social or political opponents. The idea makes sense, but these days people make it so blatant. So the merchant can make it feel more like a grift than simply trying to appeal to an audience.