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Have you never seen those highway billboards that rotate between three displays? Advertisers will buy it because the seller can make the physical ad spot N tim
by mystified5016 2y ago
Have you never seen those highway billboards that rotate between three displays?
Advertisers will buy it because the seller can make the physical ad spot N times cheaper by showing N different ads during the day.
- mrguyorama 2y agoBillboards are already digitized all over so I would expect any "We can make it N cheaper for N clients" pricing to already be done.
- crazygringo 2y agoThe question here isn't between static paper and e-ink. It's between glowing LCD panels and e-ink. Advertisers are already cycling their ads on LCD panels at bus stops, on the subway, etc. Going to e-ink just makes the advertisement much dimmer, it can't handle video, and it becomes washed out. Why would avertisers ever prefer that?
- sharlos201068 2y agoProbably because they'd be cheaper and easier to see in direct sunlight.